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Alexandra Wewel

Travel Creators: Reimagining the Future of Travel

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Today's Startup Founder of the Day is Janine Salame, Founder of Travel Creators

As a South African born to Lebanese immigrants, travel has always been ingrained in Janine's entrepreneurial path. After completing her studies in travel and tourism in South Africa, Janine's father, a vegetable trader, gave her an ultimatum: if she didn’t find a job within a month, she would work for him in the family business.

That's when Janine found her first travel agent job. She took it simply because she didn't want to go back home.

Travel has always been ingrained in Janine's entrepreneurial path

Janine has spent the last 20 years in the Travel Industry, working in global multinational businesses. Throughout the course of her career, she has had incredible opportunities to work across multiple sectors.

Along with her Co-Founder, Chanti, Janine started Travel Creators at the height of the pandemic in 2021. At that time, thousands in the travel industry were being impacted due to COVID. Before COVID, travel was a bureaucratic, antiquated and fragmented industry, struggling to inspire the next generation of travelers.

Travel Creators is here to reimagine the future of travel.

About Travel Creators

Travel Creators is a travel marketplace empowering and enabling creators to monetize and inspire the next generation of travelers. Rather than the "cookie cutter" trip suggestions of the past, their creators showcase an authentic and curated travel experience.

Travel Creators sources influencers who are travel "super fans." The target creator is seeking a way to share their travels with their audience and monetize their content. Travelers are inspired by these vetted creators who curate authentic travel experiences.

Rather than the "cookie cutter" trip suggestions of the past, their creators showcase an authentic and curated travel experience

Travel Creators launched their BETA platform during the fall of 2021. Since then, they have already quoted over $5 million in travel. They have accumulated over 1500 users, with zero acquisition costs. Their growth has been entirely organic.

While Travel Creators is relatively new to the scene, they've already racked up impressive accolades, including:

  • Voted Top 50 in Travel Massive Hottest Start Ups for 2022
  • Included in Sifted's Early Stage Startups to Watch
  • Accelerated with Founders Factory UK - February 2022
  • Accelerated with Techne Infiniti Ventures - August 2022

How You Can Help

Get in on the future of travel. Travel Creators is raising their Seed round (in the U.S.) to hit key milestones over the next 24 months. Reach out to learn more.

Advice to Fellow Founders

"Have resilience, integrity, and never stop learning! Build a strong network, remain resourceful and don’t be too hard on yourself. Someone once shared great advice: building a successful business is a marathon, not a sprint!"

-Janine Salame, Co-Founder and CEO of Travel Creators

Congrats to Janine, our Founder of the Day

Please support our Founder by sharing their story.

Follow Janine and Travel Creators on their socials:
Janine: twitter | instagram | linkedin | tiktok | facebook
Travel Creators: twitter | instagram | linkedin | tiktok | facebook
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