4 minutes
Featured Startup

Digital Novus: Revolutionizing E-commerce with AI

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Luke Versweyveld
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Digital Novus, a groundbreaking startup in the e-commerce industry, was founded by a dynamic team of forward-thinking entrepreneurs: Craig Ngidi, Bathandwa Masiko, and Danil Raichuk. Their shared vision was to completely reimagine online shopping by harnessing the power of Artificial Intelligence (AI) and Augmented Reality (AR) technologies.

Driven by an unwavering dissatisfaction with the existing User Interfaces (UI) prevalent across e-commerce platforms, Craig set out to create a better solution. He enrolled in online courses to delve into the realms of UX/UI design and coding, equipping himself with the skills needed to bring his vision to life. His passion for innovation, combined with his newfound expertise, led to the creation of a preliminary prototype—a glimpse into the future of e-commerce.

The Quest for Innovation

Craig's journey began with the conceptualization of a virtual mall, but his insights quickly expanded to encompass the immense possibilities within the e-retail domain. The team recognized the untapped potential of AI and AR technologies in transforming the customer experience and optimizing operations for clothing retailers.

Motivated by their desire to create a unique and tech-savvy shopping experience, the team set out to develop AI-powered solutions that would enhance customer engagement, reduce costs, and provide a competitive edge to retailers of all sizes.

About Digital Novus

Digital Novus aims to offer a range of AI and AR solutions specifically tailored for clothing retailers. These cutting-edge technologies will provide a multitude of benefits for both retailers and customers alike.

Enhanced Customer Experience

With the use of AR, customers will virtually try on clothing items without physically being in the store. This intends to eliminate the need for dressing rooms and to make shopping more convenient than ever before. By leveraging AI, retailers can also analyze customer data to provide personalized product recommendations, increasing the chances of a sale.

Reduced Returns and Inventory Management

One of the major pain points for clothing retailers is the high number of returns due to size or style mismatches. Digital Novus will address those issues by enabling customers to visualize how clothing will look on them through AI-powered virtual try-on options. This will reduce the number of returns and save retailers money. Additionally, AI can help optimize inventory levels by analyzing historical sales data and predicting future demand, ensuring that retailers have the right products in stock at all times.

Visual Search for Efficient Shopping

Digital Novus will leverage AI-powered visual search tools to enhance the shopping process. Customers can simply provide images of items they like, and the technology will find similar products that match their preferences. This saves time for customers and helps retailers increase sales by providing personalized recommendations.

Target Customers

Digital Novus will cater to a wide range of clothing retailers, from independent boutiques to high-end fashion houses. The AI and AR solutions offered by Digital Novus are to be designed to meet the specific needs of each customer segment.

  • Boutique Clothing/Apparel Shops: Small, independent boutiques can benefit from Digital Novus' AR-AI solutions to provide a unique and tech-savvy shopping experience for their customers.
  • Small, Medium, and Large Clothing Retailers: Retail chains of various sizes can leverage these technologies to improve customer engagement, optimize operations, and increase sales.
  • Independent Sports and Clothing Brands: Smaller brands can use Digital Novus' AI and AR solutions to compete with larger players, offering innovative and interactive shopping experiences.
  • High-End Fashion Houses: Luxury brands can utilize Digital Novus' AR technology to create immersive virtual fashion shows or provide high-touch personalized shopping experiences online.

Revenue Model

Digital Novus strives to generate income by offering a subscription-based model to clothing retailers, providing them with the flexibility to select from various service tiers tailored to their unique requirements and financial constraints. In addition to our subscription approach, we intend to integrate a Transaction model through our integrated payment gateway. By subscribing, retailers gain access to Digital Novus' comprehensive suite of AI and AR solutions, empowering them to elevate their customer interactions, streamline expenses, and maintain a competitive edge in the constantly evolving retail sector.


Since its inception, Digital Novus has achieved remarkable progress in reshaping the e-commerce sector. Currently, they are in the final stages of developing their Minimum Viable Product (MVP) and have commenced discussions with merchants who will serve as early adopters to trial their solutions..

The team at Digital Novus aims to continue expanding their client base and further refining their technologies. By leveraging their expertise in AI, AR and Payments, they strive to enhance the customer experience, optimize inventory management, and increase sales for clothing retailers across the African continent.

Join the Revolution

Digital Novus invites you to stay informed about their groundbreaking work by following them on all major social platforms, including Twitter and LinkedIn. By doing so, you can discover the latest updates and witness the transformation of the e-commerce industry.

If you're passionate about supporting innovative startups and are interested in partnering with Digital Novus, please reach out to the founders at info@digitalnovus.co.za. They are always open to collaborations and partnerships that can further strengthen their mission of revolutionizing e-commerce through AI and AR technologies.

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